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Songwriting Advice

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How to Write a Song About Community Building
How to Write Songs About Life Situations

How to Write a Song About Community Building

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song people will sing together in a park, a basement, or on a livestream and actually feel more connected afterward. Good. T...
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How to Write a Song About Gender Identity
How to Write Songs About Life Situations

How to Write a Song About Gender Identity

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that matters. You want lines that land like a hug and a production that gives the lyric room to breathe. Songs about ge...
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How to Write Lyrics About Recycling
How to Write Lyrics About Life Situations

How to Write Lyrics About Recycling

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to make people laugh and then sort their trash like it is a new religion. You want a hook that gets sung at festival...
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How to Write Songs About Symmetry
How to Write Songs About Specific Emotions

How to Write Songs About Symmetry

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels inevitable and a little creepy in the best way. Symmetry is a tool that makes music feel tidy and mysterious...
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Americana Music Association Managers
A&R and Manager Advice

Americana Music Association Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture a world where the soulful twang of Americana collides with the modern hustle of gig bookings, social media savviness, and an ev...
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Alternative Hip Hop Songwriting Advice
Songwriting Advice

Alternative Hip Hop Songwriting Advice

Posted by author-avatar Toni Mercia
August 15, 2024
As a hip hop artist, you're likely no stranger to the genre's rich history and cultural significance. From its roots in the 1970s to it...
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How to Write Mbaqanga Songs
How to Write Songs

How to Write Mbaqanga Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that makes people clap their hands, sway their hips and sing the chorus back in the taxi home. Mbaqanga is the music th...
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Music Business Directory
A&R and Manager Advice

Music Business Directory

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to the ultimate playground for music industry mavens and budding songwriters alike, your one-stop hub where beats meet business...
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Gamelan Songwriting Advice
Songwriting Advice

Gamelan Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write songs that use gamelan energy without sounding like a tourist with a laptop and a gong. Gamelan is communal, ritual, ...
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Peter Casperson, CEO at United For Opportunity (UFO) Contact Details
Find Music A&R Contact Details

Peter Casperson, CEO at United For Opportunity (UFO) Contact Details

Posted by author-avatar Toni Mercia
November 12, 2024
Peter Casperson is a renowned music industry executive who currently serves as the CEO of United For Opportunity (UFO), a non-profit or...
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