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Songwriting Advice

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Music Managers in South Africa
A&R and Manager Advice

Music Managers in South Africa

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who holds the magical keys to the rhythm of the South African music scene? Picture a cool blend of a savvy business guru ...
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How to Write a Song About Volunteer Work
How to Write Songs About Life Situations

How to Write a Song About Volunteer Work

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people want to show up and stay for the whole shift. Maybe you want to honor a cause. Maybe you volunteered ...
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Rian Murphy, Head of Sales & Licensing at Drag City Contact Details
Find Music A&R Contact Details

Rian Murphy, Head of Sales & Licensing at Drag City Contact Details

Posted by author-avatar Toni Mercia
November 7, 2024
Rian Murphy, Head of Sales & Licensing at Drag City, is a vital connection for musicians looking to advance their careers. As a mus...
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How to Write Melodic Black Metal Lyrics
How to Write Lyrics

How to Write Melodic Black Metal Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like frost on a cathedral window while your guitar solo cries on top of it. You want words that are bleak bu...
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How to Write Kwassa Kwassa Songs
How to Write Songs

How to Write Kwassa Kwassa Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a dance song that makes hips invent their own language. You want the guitar to tick like a cheeky wristwatch. You want a choru...
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How to Write Mbaqanga Songs
How to Write Songs

How to Write Mbaqanga Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that makes people clap their hands, sway their hips and sing the chorus back in the taxi home. Mbaqanga is the music th...
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Cheryl Dorsey, Manager Western Region at BET Networks Contact Details
Find Music A&R Contact Details

Cheryl Dorsey, Manager Western Region at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 7, 2024
Who is Cheryl Dorsey? Cheryl Dorsey is a highly respected figure in the music industry, currently serving as the Manager of the Western...
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Mike Owens, VP Creative at Sea Gayle Contact Details
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Mike Owens, VP Creative at Sea Gayle Contact Details

Posted by author-avatar Toni Mercia
November 18, 2024
Mike Owens is a highly respected and accomplished music industry executive, currently serving as the Vice President of Creative at Sea ...
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Country Storytelling: Setup → Turn → Moral in 24 Bars
Case Studies & Tear-Downs

Country Storytelling: Setup → Turn → Moral in 24 Bars

Posted by author-avatar Toni Mercia
November 2, 2025
This is not your granddad's songwriting lecture. This is the crash course that turns a cigarette lighter flick into a full cinematic co...
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Pamela Rivers, Creative Assistant at VH1 Contact Details
Find Music A&R Contact Details

Pamela Rivers, Creative Assistant at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 5, 2024
Who is Pamela Rivers? Pamela Rivers is a Creative Assistant at VH1, a renowned music television network. As a creative assistant, Pamel...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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