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Songwriting Advice

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Amy Cox, Partner/Manager at Deep South Contact Details
Find Music A&R Contact Details

Amy Cox, Partner/Manager at Deep South Contact Details

Posted by author-avatar Toni Mercia
November 4, 2024
Amy Cox is a highly respected Partner and Manager at Deep South, a leading entertainment company that specializes in talent management,...
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How to Write Khaliji Songs
How to Write Songs

How to Write Khaliji Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want that Gulf heat in your music. You want melodies that feel like sun on sand and lyrics that hit like sweet Arabic coffee. You w...
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How to Write Progressive House Songs
How to Write Songs

How to Write Progressive House Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want progressive house that makes people raise their hands at 2 a.m. You want the journey to feel cinematic and inevitable. You wan...
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How to Write Rockabilly Lyrics
How to Write Lyrics

How to Write Rockabilly Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want swagger in the words and grease in the groove. You want lines that sound like a leather jacket speaking, a narrator who winks ...
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How to Write African Hip Hop Songs
How to Write Songs

How to Write African Hip Hop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want bars that hit like a street sermon and a hook that the whole block can mouth like it is oxygen. African hip hop is furious, me...
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Tim Hunze, General Manager at Parallel Entertainment Contact Details
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Tim Hunze, General Manager at Parallel Entertainment Contact Details

Posted by author-avatar Toni Mercia
August 23, 2024
Tim Hunze is a renowned figure in the music industry, currently serving as the General Manager at Parallel Entertainment. With his exte...
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Franny Graham, Senior Director of A&R at Artist Publishing Group Contact Details
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Franny Graham, Senior Director of A&R at Artist Publishing Group Contact Details

Posted by author-avatar Toni Mercia
January 1, 2025
Franny Graham is a highly respected and accomplished music industry professional, currently serving as the Senior Director of A&R a...
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How to Write Worldbeat Songs
How to Write Songs

How to Write Worldbeat Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want music that sounds like it could cross oceans and still feel like your weird, beautiful self. Worldbeat is a creative playgroun...
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Academy of Country Music Managers
A&R and Manager Advice

Academy of Country Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it takes to wrangle the wild world of country music while crafting killer lyrics that resonate with millennial and G...
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Édith Piaf - La Vie en rose Song Lyric Breakdown For Songwriters
Deep Song Lyric Breakdown

Édith Piaf - La Vie en rose Song Lyric Breakdown For Songwriters

Posted by author-avatar Toni Mercia
November 6, 2025
La Vie en rose is one of those songs that feels like a warm cigarette and a window with rain on it. Édith Piaf recorded it in the 1940s...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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