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Songwriting Advice

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How to Write Lyrics About Captivity And Imprisonment
How to Write Lyrics About Life Situations

How to Write Lyrics About Captivity And Imprisonment

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that feels true not exploitative. You want images that make listeners lean forward. You want a chorus that sounds like...
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How to Be an A&R for Music
A&R and Manager Advice

How to Be an A&R for Music

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamed of being the ultimate gatekeeper of musical genius, the one who scouts out the next big superstar before they hit the char...
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How to Write Songs About Union
How to Write Songs About Specific Emotions

How to Write Songs About Union

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people feel joined up. Maybe you mean two lovers finally synced like wireless earbuds. Maybe you mean a neig...
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Chicano Rock Songwriting Advice
Songwriting Advice

Chicano Rock Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want songs that sound like the lowrider is rolling through your chest and your abuelo is nodding with approval. You want grit, melody, ...
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How to Write Lyrics About Destiny
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Destiny

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that feels fated. You want listeners to feel like the song was waiting for them at a crossroads. Destiny can sound che...
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Mike Manning, GM at Mill Pond Contact Details
Find Music A&R Contact Details

Mike Manning, GM at Mill Pond Contact Details

Posted by author-avatar Toni Mercia
October 9, 2024
Mike Manning is the General Manager at Mill Pond, a prominent music industry company. As a key figure in the music business, Mike has e...
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Female Music Managers in South Africa
A&R and Manager Advice

Female Music Managers in South Africa

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how some of the sharpest, most creative minds behind South Africa’s sizzling music scene are breaking all the stereotypes...
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Jeff Golenberg, Partner at The Collective Contact Details
Find Music A&R Contact Details

Jeff Golenberg, Partner at The Collective Contact Details

Posted by author-avatar Toni Mercia
August 19, 2024
As a musician, you're likely familiar with the importance of networking and building relationships with industry professionals who can ...
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how to write a song for kids lyric assistant
Songwriting Advice

How To Write A Song For Kids

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song kids will sing until their parents hide the speaker. You want a hook that becomes a ritual. You want lyrics that land i...
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How to Write Songs About Design
How to Write Songs About Specific Emotions

How to Write Songs About Design

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes designers cry at a conference and non designers laugh in a coffee shop. You want lyrics that hit the sweet s...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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