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Songwriting Advice

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How to Write Songs About Sentiment
How to Write Songs About Specific Emotions

How to Write Songs About Sentiment

Posted by author-avatar Toni Mercia
November 2, 2025
Sentiment is cheap when it is vague. Sentiment is priceless when it is specific enough to make a stranger cry in a grocery aisle. This ...
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How to Write Electro-Industrial Lyrics
How to Write Lyrics

How to Write Electro-Industrial Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like a machine learning to hurt itself while dancing in a rain of oil. Good. Electro-industrial is a mood an...
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Music Managers in South Carolina
A&R and Manager Advice

Music Managers in South Carolina

Posted by author-avatar Toni Mercia
March 26, 2025
So, you’re dreaming of making it big in the music world, but don’t know where to start? Cue the spotlight on South Carolina’s finest mu...
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How to Write Lyrics About Celebrating A Birthday
How to Write Lyrics About Life Situations

How to Write Lyrics About Celebrating A Birthday

Posted by author-avatar Toni Mercia
November 2, 2025
You want a birthday song that does more than say happy birthday. You want a lyric that makes someone laugh, cry, or pull out their phon...
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Matt Goldberg, Manager at Lippman Entertainment
Find Music Manager Contact Details

Matt Goldberg, Manager at Lippman Entertainment

Posted by author-avatar Toni Mercia
July 24, 2024
Matt Goldberg is a renowned manager at Lippman Entertainment, a leading talent agency that represents a diverse range of artists, produ...
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How to Write Songs About Power
How to Write Songs About Specific Emotions

How to Write Songs About Power

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes the room lean forward. You want a chorus that feels like someone turning the lights on. You want verses that...
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Afro Pop Songwriting Advice
Songwriting Advice

Afro Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write Afro Pop songs that slap and stick in playlists? Good. This guide is a full toolbox for melody makers, beat lovers, lyric...
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Jeff Sosnow, SVP A&R at Warner Records Contact Details
Find Music A&R Contact Details

Jeff Sosnow, SVP A&R at Warner Records Contact Details

Posted by author-avatar Toni Mercia
November 18, 2024
Jeff Sosnow is a renowned music industry executive who currently serves as the Senior Vice President of A&R at Warner Records. With...
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Big Music Industry Managers
A&R and Manager Advice

Big Music Industry Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how some musicians seemingly skyrocket from bedroom hopefuls to chart-topping sensations overnight? Meet the unsung heroe...
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Niki Sherrod, VP Music at Warner Bros. (Studio) Contact Details
Find Music A&R Contact Details

Niki Sherrod, VP Music at Warner Bros. (Studio) Contact Details

Posted by author-avatar Toni Mercia
November 27, 2024
Niki Sherrod is a highly respected and influential figure in the music industry, currently serving as the Vice President of Music at Wa...
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