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Songwriting Advice

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Zach Katz, CEO / Co Owner at Beluga Heights Contact Details
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Zach Katz, CEO / Co Owner at Beluga Heights Contact Details

Posted by author-avatar Toni Mercia
September 15, 2024
Zach Katz is a renowned music industry executive, entrepreneur, and co-owner of Beluga Heights, a record label and music publishing com...
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How to Write Songs About Verse
How to Write Songs About Specific Emotions

How to Write Songs About Verse

Posted by author-avatar Toni Mercia
November 2, 2025
Yes you read that title and laughed a little. You might be thinking write songs about verses which sounds like a meta art project or yo...
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Record Label Numbers
A&R and Manager Advice

Record Label Numbers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re deep into your ceiling-jam sessions, headphones clutched tight, as you scribble out lyrics destined to be the next...
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Allison McGourty, MD at Lo-Max Contact Details
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Allison McGourty, MD at Lo-Max Contact Details

Posted by author-avatar Toni Mercia
September 4, 2024
Introduction As a musician, building relationships with industry professionals is crucial for advancing your career. One such influenti...
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How to Write Lyrics About Remixes
How to Write Lyrics About Life Situations

How to Write Lyrics About Remixes

Posted by author-avatar Toni Mercia
November 2, 2025
You are writing lyrics that will survive being chopped, warped, stretched, autotuned to death, and turned into a festival drop. Good. T...
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G-Funk Songwriting Advice
Songwriting Advice

G-Funk Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want that sun-soaked, lowrider feeling in your songs. You want syrupy synths, a bass that walks like it owns the street, and hooks ...
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How to Write Songs About Authority
How to Write Songs About Specific Emotions

How to Write Songs About Authority

Posted by author-avatar Toni Mercia
November 2, 2025
Authority is messy, loud, and adorable when it trips on its own power. It is the teacher who says study but forgets their own homework....
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Wez, Partner at Full Time Hobby Contact Details
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Wez, Partner at Full Time Hobby Contact Details

Posted by author-avatar Toni Mercia
October 16, 2024
As a musician, getting in touch with industry insiders like Wez, Partner at Full Time Hobby, can be a game-changer for your career. How...
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Daniella Nilva, Senior Photography Manager at VH1 Contact Details
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Daniella Nilva, Senior Photography Manager at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 28, 2024
Daniella Nilva is a renowned photography professional who currently serves as the Senior Photography Manager at VH1, a leading American...
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T'Ong Guitar Songwriting Advice
Songwriting Advice

T'Ong Guitar Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
This is not another polite how to guide that smells like stale coffee and safe choices. This is T'Ong level guitar songwriting advice. ...
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