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Songwriting Advice

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How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?
A&R and Manager Advice

How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how brand managers manage to choose music for ad promotions and commercials that instantly gives you goosebumps, or makes...
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How to Write Flamenco Lyrics
How to Write Lyrics

How to Write Flamenco Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that hit like a palm clap on beat twelve. You want lines that carry duende, that small animal in the throat that makes ...
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What’s an A&R in Music
A&R and Manager Advice

What’s an A&R in Music

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what the mysterious letters “A&R” really mean in the world of music? Picture a savvy mix of talent scout, creative co...
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How to Write Regional Songs
How to Write Songs

How to Write Regional Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that smells like the place it came from. You want listeners to hear streets and weather and laundry lines without you n...
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How to Write a Song About Future Of Work
How to Write Songs About Life Situations

How to Write a Song About Future Of Work

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people nod their heads and then text their boss a meme. The future of work is not corporate jargon. It is th...
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how to start song writing lyric assistant
Songwriting Advice

How To Start Song Writing

Posted by author-avatar Toni Mercia
November 1, 2025
You want to write songs that do something. You want hooks that burrow into brains. You want lyrics that make people nod their heads and...
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Iconic Music Managers
A&R and Manager Advice

Iconic Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You're at the heart of the coolest music festival of the year, the bass is thumping, the crowd's going wild, and behind t...
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Orlando McGhee, SVP of A&R at Roc Nation Contact Details
Find Music A&R Contact Details

Orlando McGhee, SVP of A&R at Roc Nation Contact Details

Posted by author-avatar Toni Mercia
September 21, 2024
Orlando McGhee is a highly respected figure in the music industry, serving as the Senior Vice President of A&R at Roc Nation, a lea...
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How to Write Indie Pop Songs
How to Write Songs

How to Write Indie Pop Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that sounds like it was recorded in a cool apartment but also belongs on a playlist that gets 100k streams. You want ly...
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How to Write Lyrics About Cynicism
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Cynicism

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to be smart without sounding smug. You want lines that land like a punchline and leave a bruise that makes people la...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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