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Cadences & Turnarounds That Spotlight the Hook
Music Theory for Non-Theory People

Cadences & Turnarounds That Spotlight the Hook

Posted by author-avatar Toni Mercia
November 2, 2025
You want the hook to hit like a meme that never dies. You want the moment where the song stops being background noise and becomes a thi...
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Gospel Music Managers and Booking Agents in Georgia
A&R and Manager Advice

Gospel Music Managers and Booking Agents in Georgia

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: the soulful strain of a gospel choir, the electric pulse of passion in every note, and right in the heart of Georgia, whe...
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Punk Pathetique Songwriting Advice
Songwriting Advice

Punk Pathetique Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Punk pathetique is the angry cousin who tells terrible jokes at family dinners and somehow gets a standing ovation. It is a style of pu...
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How to Write Sertanejo Lyrics
How to Write Lyrics

How to Write Sertanejo Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want songs that make people nod their heads and cry in the back of a bar. You want verses that smell like coffee and dust and choru...
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How to Write a Song About Lyricism And Poetry
How to Write Songs About Life Situations

How to Write a Song About Lyricism And Poetry

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song that treats words like a weapon and a warm blanket at the same time. You want lines that feel like a tattoo fo...
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How to Write Pinoy Rock Songs
How to Write Songs

How to Write Pinoy Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that makes tambay on the jeepney sing at the top of their lungs. You want a chorus that people hum while waiting in lin...
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How to Write Lyrics About Dance
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Dance

Posted by author-avatar Toni Mercia
November 2, 2025
You want people to move when your song drops. You want lines that sit in the pocket and make strangers on a subway nod like they unders...
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Paulina Nersesian, Artist Experience Director at Raw Artists Los Angeles
Find Music Manager Contact Details

Paulina Nersesian, Artist Experience Director at Raw Artists Los Angeles

Posted by author-avatar Toni Mercia
August 24, 2024
Paulina Nersesian is a creative force to be reckoned with in the art world. As the Artist Experience Director at Raw Artists Los Angele...
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How to Write Songs About Connection
How to Write Songs About Specific Emotions

How to Write Songs About Connection

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that grabs someone by the lonely part of their brain and convinces it that it is not alone. You want lyrics that read l...
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How to Write New-Age Songs
How to Write Songs

How to Write New-Age Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want music that calms crowds, scores breathwork, or plays in a spa while someone pretends they are unbothered. New Age music is the...
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