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Songwriting Advice

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How to Write Songs About Structure
How to Write Songs About Specific Emotions

How to Write Songs About Structure

Posted by author-avatar Toni Mercia
November 2, 2025
Structure is sexy when you know how to sell it. You can write a song about a building, a friendship, social systems, or the architectur...
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How to Write Songs About Experience
How to Write Songs About Specific Emotions

How to Write Songs About Experience

Posted by author-avatar Toni Mercia
November 2, 2025
Want your songs to feel like truth in a bottle? Good. That is exactly the plan. Songs about experience are the ones that make people no...
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How to Write Surf Pop Lyrics
How to Write Lyrics

How to Write Surf Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a sunburn you choose to keep. You want the listener to taste salt and feel the sand stuck to their ankle...
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How to Write Lyrics About Machine Learning
How to Write Lyrics About Life Situations

How to Write Lyrics About Machine Learning

Posted by author-avatar Toni Mercia
November 2, 2025
So you want to write a song about machine learning that does not sound like a grad student reading a PDF out loud. Good. You are in the...
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How to Become a Music Scout
A&R and Manager Advice

How to Become a Music Scout

Posted by author-avatar Toni Mercia
March 26, 2025
So you’ve got an ear for that next big hit, a knack for spotting talent in the rough, and a dream to shake up the music scene, welcome ...
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How to Write Experimental Electronic Lyrics
How to Write Lyrics

How to Write Experimental Electronic Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a neon bruise on the brain. You want words that do more than deliver meaning. You want them to be sound,...
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How to Write Cool Jazz Lyrics
How to Write Lyrics

How to Write Cool Jazz Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like they were born in a smoky room with a cold drink on the table. You want phrasing that bends like a sax ...
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Brian McNelis, SVP Music & Soundtracks at Lakeshore Ent Contact Details
Find Music A&R Contact Details

Brian McNelis, SVP Music & Soundtracks at Lakeshore Ent Contact Details

Posted by author-avatar Toni Mercia
October 21, 2024
Brian McNelis is a highly respected music industry executive who currently holds the position of Senior Vice President of Music and Sou...
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Chris Thomas, GM at Palo Duro Contact Details
Find Music A&R Contact Details

Chris Thomas, GM at Palo Duro Contact Details

Posted by author-avatar Toni Mercia
October 10, 2024
Chris Thomas is a highly respected and accomplished music industry professional, currently serving as the General Manager at Palo Duro ...
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Donna Fetchko, Mgr A&R Administration at Island Records Contact Details
Find Music A&R Contact Details

Donna Fetchko, Mgr A&R Administration at Island Records Contact Details

Posted by author-avatar Toni Mercia
November 20, 2024
Donna Fetchko is a renowned music industry professional currently serving as the Manager of A&R Administration at Island Records. W...
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