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Songwriting Advice

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How to Write a Song About Social Impact
How to Write Songs About Life Situations

How to Write a Song About Social Impact

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that does two things at once. It must slap as an earworm and also wake somebody up enough to sign something or pick up ...
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Record Label Numbers
A&R and Manager Advice

Record Label Numbers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re deep into your ceiling-jam sessions, headphones clutched tight, as you scribble out lyrics destined to be the next...
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Will Botwin, CEO/Creative Director at AUTHENTIK ARTISTS Contact Details
Find Music A&R Contact Details

Will Botwin, CEO/Creative Director at AUTHENTIK ARTISTS Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
Will Botwin is a renowned music industry executive who serves as the CEO and Creative Director at AUTHENTIK ARTISTS, a leading talent a...
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Terese Joseph, Recording Admin Coor at Def Jam Recordings Contact Details
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Terese Joseph, Recording Admin Coor at Def Jam Recordings Contact Details

Posted by author-avatar Toni Mercia
November 6, 2024
Terese Joseph is a highly respected and influential figure in the music industry, currently holding the position of Recording Admin Coo...
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How to Write Songs About Space
How to Write Songs About Specific Emotions

How to Write Songs About Space

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes someone feel weightless on the first listen. Maybe you want to flex with a Bowie style epic. Maybe you want ...
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How to Write Songs About Film
How to Write Songs About Specific Emotions

How to Write Songs About Film

Posted by author-avatar Toni Mercia
November 2, 2025
Movies live in memory like songs. You remember the shot that made you cry and the chord that made your throat tighten. If you want to w...
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Scott Coon, Owner at Infinite Music Group Contact Details
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Scott Coon, Owner at Infinite Music Group Contact Details

Posted by author-avatar Toni Mercia
October 13, 2024
Who is Scott Coon? Scott Coon is the owner of Infinite Music Group, a renowned music industry professional with a wealth of experience ...
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What Is a and R in Music Business
A&R and Manager Advice

What Is a and R in Music Business

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re scrolling through your favorite social media feed when you stumble upon a post by an up-and-coming artist whose so...
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Laura Covington Kimbrell, Director, Special Markets and Branding at TKO Artist Management
Find Music Manager Contact Details

Laura Covington Kimbrell, Director, Special Markets and Branding at TKO Artist Management

Posted by author-avatar Toni Mercia
August 22, 2024
Laura Covington Kimbrell is the Director of Special Markets and Branding at TKO Artist Management, a leading music management company t...
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Free Tekno Songwriting Advice
Songwriting Advice

Free Tekno Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Welcome to Tekno school with attitude. You are here because you want your tracks to slap in a sweaty room, in a living room party, or o...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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