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Andrew King, GM at Mute Contact Details
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Andrew King, GM at Mute Contact Details

Posted by author-avatar Toni Mercia
October 13, 2024
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. One such influential figur...
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Matt Riley, VP A&R at Kobalt Music Contact Details
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Matt Riley, VP A&R at Kobalt Music Contact Details

Posted by author-avatar Toni Mercia
December 18, 2024
Matt Riley is a highly respected and influential figure in the music industry, serving as the Vice President of A&R at Kobalt Music...
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Justin Shukat, GM at Primary Wave (NY) Contact Details
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Justin Shukat, GM at Primary Wave (NY) Contact Details

Posted by author-avatar Toni Mercia
September 8, 2024
Who is Justin Shukat? Justin Shukat is the General Manager at Primary Wave, a leading independent music publishing and management compa...
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How to Write Brazilian Jazz Songs
How to Write Songs

How to Write Brazilian Jazz Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want that warm vinyl at sunset feeling. You want a groove that makes people loosen their shoulders, a lyric that smells of coffee a...
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Noise Pop Songwriting Advice
Songwriting Advice

Noise Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a melody that sticks and a wall of sound that makes ears shiver with delight. Noise pop is a delicious contradiction. It pairs...
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How to Write Blackgaze Lyrics
How to Write Lyrics

How to Write Blackgaze Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a howl into fog and a whisper in the same breath. You want lines that bruise and lines that hold small r...
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Val Gettler, Director, A&R at Position Music Contact Details
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Val Gettler, Director, A&R at Position Music Contact Details

Posted by author-avatar Toni Mercia
January 6, 2025
Val Gettler is the Director of A&R at Position Music, a leading independent music publisher and record label. With a wealth of expe...
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Sony Music Production Managers
A&R and Manager Advice

Sony Music Production Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it takes to run the show at one of the world’s most iconic music powerhouses? Buckle up as we dive into the intrigui...
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How to Write Lyrics About Climate Change
How to Write Lyrics About Life Situations

How to Write Lyrics About Climate Change

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that punches climate anxiety in the face and then hands your listener a tissue and a plan. You want words that are urge...
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Paul Adam, MD at Vertigo Contact Details
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Paul Adam, MD at Vertigo Contact Details

Posted by author-avatar Toni Mercia
October 10, 2024
Who is Paul Adam, MD at Vertigo? Paul Adam is the Managing Director of Vertigo, a renowned music publishing company that has worked wit...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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