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Songwriting Advice

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How to Write Songs About Love
How to Write Songs About Specific Emotions

How to Write Songs About Love

Posted by author-avatar Toni Mercia
November 2, 2025
You want a love song that does something other than smell like clichés from a greeting card. You want lyrics that land, a hook that get...
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Neo-Swing Songwriting Advice
Songwriting Advice

Neo-Swing Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Neo Swing is vintage sass with a modern kick. Imagine a 1920s speakeasy that got Wi Fi and a sub bass. That energy is what we chase. If...
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How to Write a Song About Personal Branding
How to Write Songs About Life Situations

How to Write a Song About Personal Branding

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that sounds like you and sells who you are without sounding like an ad. Yes you. The one who posts late night demos, an...
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Record Labels NYC Looking For Talent
A&R and Manager Advice

Record Labels NYC Looking For Talent

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamed of your music reverberating through the bustling streets of New York City, catching the attention of record labels hungry ...
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Indian Rock Songwriting Advice
Songwriting Advice

Indian Rock Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Welcome. You want to write Indian rock that hits like chai at 2 AM and sticks like a stuck auto horn outside a late night gig. You want...
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How to Write Hardcore Punk Songs
How to Write Songs

How to Write Hardcore Punk Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that punches the chest and sets the floor on fire. You want riffs that make bodies move like physics forgot to care. Yo...
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Music Managers Forum as Sxsw
A&R and Manager Advice

Music Managers Forum as Sxsw

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re cruising into the heart of Austin, Texas, where the vibe is electric, the beats are infectious, and opportunity is...
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Beat Writer’s Block (without burning sage on your interface)
Creative Process & Mindset

Beat Writer’s Block (without burning sage on your interface)

Posted by author-avatar Toni Mercia
November 2, 2025
Staring at your DAW and feeling nothing but shame and a blinking cursor? We have been there. You are not cursed. You are human and prob...
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North Carolina Music Managers
A&R and Manager Advice

North Carolina Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to the groove zone of North Carolina, where the dreams of every aspiring musician and songwriter vibe with the energy of the Ta...
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How to Write Songs About Competition
How to Write Songs About Specific Emotions

How to Write Songs About Competition

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a song that slaps so hard your rival will consider changing careers? Good. Competition songs are a deliciously selfish ar...
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