Posts by Toni Mercia

About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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Music Managers That Arent Itunes

A&R and Manager Advice

Music Managers That Arent Itunes

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Toni Mercia

March 26, 2025

Ever wondered if there's a way to manage your musical career without getting tangled up in iTunes' closed ecosystem? Welcome to the ult...

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Andrew Landau, Music Manager at Landau Music, Inc

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Andrew Landau, Music Manager at Landau Music, Inc

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Toni Mercia

August 23, 2024

Andrew Landau is a renowned music manager at Landau Music, Inc., a leading music management company that represents a diverse range of ...

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Show vs Tell: Scene Building Prompts for Every Genre

Lyric Writing Deep Dives

Show vs Tell: Scene Building Prompts for Every Genre

Posted by

Toni Mercia

November 2, 2025

You can tell someone they are heartbroken. Or you can show them the way their coffee cools faster when they do not laugh anymore. This ...

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Demo in a Day Schedule: Timed Blocks and Prompts to Finish a Strong Demo Fast

Tools Workflows & Checklists

Demo in a Day Schedule: Timed Blocks and Prompts to Finish a Strong Demo Fast

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Toni Mercia

November 2, 2025

Yes you can finish a real demo in one day. No you do not need a million dollar studio. You need a plan that does not let perfection sab...

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Steve Einzig, CEO & Booking Agent at Booking Entertainment

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Steve Einzig, CEO & Booking Agent at Booking Entertainment

Posted by

Toni Mercia

August 25, 2024

Steve Einzig is a renowned CEO and Booking Agent at Booking Entertainment, a leading talent booking agency that specializes in securing...

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How to Write T'Ong Guitar Lyrics

How to Write Lyrics

How to Write T'Ong Guitar Lyrics

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Toni Mercia

November 1, 2025

T'Ong guitar lyrics are the music equivalent of texting your ex while wearing sunglasses indoors. They sound effortless and cool. They ...

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Lupe Rosales, Director A&R at Azteca Music Group Contact Details

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Lupe Rosales, Director A&R at Azteca Music Group Contact Details

Posted by

Toni Mercia

November 22, 2024

Lupe Rosales is a highly respected and influential figure in the music industry, serving as the Director of A&R at Azteca Music Gro...

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How to Write Ragga Jungle [Es] Songs

How to Write Songs

How to Write Ragga Jungle [Es] Songs

Posted by

Toni Mercia

October 31, 2025

If you want a bassline that punches your chest and vocals that sass you in the face, welcome to ragga jungle. This guide gives you riot...

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Tom Cartwright, President at Big Day Contact Details

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Tom Cartwright, President at Big Day Contact Details

Posted by

Toni Mercia

October 13, 2024

Who is Tom Cartwright? Tom Cartwright is the President at Big Day, a leading music industry company that specializes in providing innov...

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Scott Sylvester, Sr Dir Bus Legal Affairs at Sony Music Ent Bus & Legal Affairs (NY) Contact Details

Find Music A&R Contact Details

Scott Sylvester, Sr Dir Bus Legal Affairs at Sony Music Ent Bus & Legal Affairs (NY) Contact Details

Posted by

Toni Mercia

November 8, 2024

Scott Sylvester is a seasoned professional in the music industry, currently holding the position of Senior Director of Business and Leg...

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