Posts by Toni Mercia
How to Write a Song About Success And Failure
You want a song that makes people feel like you just read their diary and then high fived them. Success and failure are universal and m...
Folk Songwriting Advice
If you want songs that feel like someone lit a lantern in a room and told the truth, you are in the right place. Folk is not a dress co...
How to Write Bikutsi Lyrics
Want to write Bikutsi lyrics that make people stomp, giggle, and sing along until their shoes fly off? Good. Bikutsi comes from the hea...
How Do You Start Writing A Song
Blank page. Phone full of half sung ideas. Brain screaming for caffeine. Relax. Starting a song is less mystical than your group chat m...
Capitol Records A&R
Ever wondered how your favorite tunes make it from the dreams of bedroom producers to the billboards shining in Times Square? Buckle up...
Ron Morse, GM at Wax Contact Details
Ron Morse is a highly respected figure in the music industry, currently serving as the General Manager at Wax, a prominent record label...
Zara Tso, A&R Executive at Universal Music Group Contact Details
Zara Tso is a renowned A&R Executive at Universal Music Group, one of the largest and most influential music companies in the world...
How to Write Bluegrass (Story Speed Runs Harmony Stacks)
You want a bluegrass song that burns like a campfire story and smells like old cedar and fresh coffee. You want lyrics that race throug...
How to Write Classic Rag Lyrics
You want lyrics that snap, wag, and make people grin like they just found cash in an old coat pocket. Classic rag lyrics are cheeky, rh...
South Asian Music Managers
Looking to break into the booming, vibrant world of South Asian music and need a savvy manager to steer your career through the twists ...