Posts by Toni Mercia
Indian Jazz Songwriting Advice
This is not your grandma's fusion recital. This is rowdy, soulful, and melodic chaos that actually gets heard. Indian Jazz is the place...
A&R Artist
Ever wondered what it really takes to be the ultimate music matchmaker, the A&R Artist who’s behind the next viral hit, scouting ra...
What Is a and R in Music Business
Picture this: you’re scrolling through your favorite social media feed when you stumble upon a post by an up-and-coming artist whose so...
How to Write Lyrics About Chronicle
You want a song that reads like a small book and hits like a memory punch. You want lines that make listeners feel like they are flippi...
How to Write Songs About Wind
Wind is both weather and feeling. It can be playful like a friend pulling your hair. It can be menacing like that text from your ex at ...
How to Write Dub Poetry Songs
You want words that sting and rhythms that make people move while thinking. You want lines that sound like they were carved into a wall...
How to Write Mbube Songs
Want to write a song that sounds like a roar from a stadium and a bedtime prayer at once? Welcome to Mbube. This guide gives you the hi...
Jay Ward, Booking Manager at I AM ICON
Jay Ward is a renowned booking manager at I AM ICON, a leading talent agency that represents some of the most prominent artists in the ...
Krautrock Songwriting Advice
Krautrock, a genre that emerged in the late 1960s and 1970s in Germany, is characterized by its hypnotic rhythms, repetitive melodies, ...
Recording Studios in Tucson AZ
Ever wondered how your bedroom beats could transform into chart-topping tracks with the right studio vibe? Welcome to the vibrant world...