Posts by Toni Mercia
How to Write Songs About Teamwork
You want a song that turns a ragtag group into a chantable army. Whether you are writing for a sports team, a corporate campaign, a mus...
How to Write Lyrics About Arrangement
You want to write lyrics that sound like the song was arranged to follow them. You want the words to make the drums feel meaner, the st...
Terence Lam, GM at Downtown (NY) Contact Details
Terence Lam is a highly respected figure in the music industry, currently serving as the General Manager at Downtown Music Publishing i...
Scott Sheldon, A&R Manager at Rm 64 Contact Details
As an aspiring musician, you've probably heard of Scott Sheldon, the A&R Manager at Rm 64, a renowned music industry professional w...
Brad Rosenberger, Partner at Omnivore Recordings Contact Details
Brad Rosenberger is a renowned partner at Omnivore Recordings, a leading independent record label based in Los Angeles. With a career s...
How To Write Pop Music
Want to write pop songs people hum in the shower and send to their ex at 2 AM? Good. You belong in the club. Pop music is a craft and a...
You Accept Standard Terms Without Redlines - Traps & Scams Every Musician Must Avoid
Quick truth You are not too indie or too cool for paperwork. Signing standard terms without redlines is how careers get monetized into ...
How to Write Crunk Songs
You want a song that makes people lose their minds on the dance floor. Crunk is not polite. It is raw energy, simple ideas, and hooks y...
Mio Vukovic, VP of A&R at Hollywood Records Contact Details
Mio Vukovic is a highly respected music industry professional, currently serving as the Vice President of A&R at Hollywood Records....
Alexandra Fordham, Bookings Manager at Ford Models, Inc. Contact Details
As a musician, getting your foot in the door with top industry professionals can be a daunting task. Alexandra Fordham, Bookings Manage...