Posts by Toni Mercia
How Do Managers Have Information in Music
Ever wondered how music managers seem to magically know everything about the latest trends, upcoming talent, and viral hits before they...
How to Write a Song About Sibling Relationships
Siblings are messy, sacred, hilarious, and sometimes criminally underrated as songwriting fuel. Whether you want to write a tender lull...
How to Write Songs About Imagery
You want lyrics that stick like gum under a stadium seat. You want lines that make listeners smell old coffee, feel the sting of a chea...
Paul Foley, GM at Decca Label Group (NY) Contact Details
As a musician, getting in touch with industry professionals like Paul Foley, General Manager at Decca Label Group (NY), can be a game-c...
Nick Groff, A&R Manager at Interscope Records Contact Details
Nick Groff is a renowned A&R Manager at Interscope Records, one of the most influential and successful record labels in the music i...
How to Write Traditional Pop Lyrics
You want lyrics that hit fast and keep hitting on repeat. Traditional pop lyrics are built to sit in the ear and in the chest at the sa...
Carl Ryan, Director, Touring and Artist Development at Interscope Records Contact Details
Carl Ryan is a highly respected and influential figure in the music industry, currently serving as the Director of Touring and Artist D...
Al Salzillo, President at Nightside Entertainment
Al Salzillo is the President of Nightside Entertainment, a renowned music industry executive with a wealth of experience in talent mana...
How to Write a Song About Columns
Yes this is a real topic and yes you can make it heartbreaking, hilarious, or weirdly sexy. Columns are everywhere. They hold up temple...
George Harrison - My Sweet Lord Song Lyric Breakdown For Songwriters
This is not a church service. This is a songwriting masterclass wrapped in a sing along, dressed in saffron, and topped with one of the...