Posts by Toni Mercia
Olympic Hymn Songwriting Advice
You want a song that makes a stadium hold its breath and a TV audience cry at the same time. You want phrases that people can sing on t...
A Good Letter to Music Managers
Ever wondered how a humble letter could catapult you from your bedroom jam sessions to the inner circle of music managers? Picture your...
Managers Looking for Artist
Picture this: you're a music manager on the prowl, scrolling through countless demos, each one a mix of potential and missed beats, whe...
How to Write Roots Rock Songs
You want a song that smells like a worn leather jacket, a late night diner, and a highway mile marker with a story scratched into it. R...
How to Write Lyrics About Language Learning
You want a song that nails the weirdness of learning another language. You want lines that make bilingual friends spit coffee. You want...
How to Write Countrypolitan Lyrics
You want a country song that wears a silk suit and still smells like boot leather. Countrypolitan blends Nashville storytelling with po...
Music Managers for IPOD
Picture this: you're jamming to your favorite tracks on your trusty iPod, the earbuds securely in place, and suddenly you wonder, who's...
How to Write K-Pop: Sections, Chants, Post Chorus Magic
Want a K-Pop song that lands in the heart, trends on socials, and sparks a fanchant the minute the chorus hits? You are in the right pl...
Music Managers Blog
Welcome to the Music Managers Blog, a one-stop hub where the beats meet business, creativity collides with strategy, and you learn how ...
How to Write Avant-Prog Lyrics
You want lyrics that sound like a dream someone recorded on a cassette at three A.M. You want grounded images and strange structures. Y...