Posts by Toni Mercia
How to Write Doom Metal Songs
You want a riff that feels like a collapsing cathedral and lyrics that make people stare at the ceiling for seven minutes. Doom metal i...
How to Write Lyrics About Juxtaposition
You want tension that feels smart and emotional at the same time. You want lines that make a listener laugh and wince in the same breat...
Kawaii Metal Songwriting Advice
You want glitter and chains in the same sentence. Kawaii Metal sits where candy floss collides with a mosh pit. You want melodies that ...
Russian Folk Music Songwriting Advice
Yes you can write a Russian folk song that slaps. No you do not need to be born in a dacha with a balalaika permanently in hand. Russia...
Music Managers vs Music Excutives
Picture this: you're an up-and-coming songwriter with a head full of killer lyrics and dreams bigger than your favorite bassline, but y...
Bryan Lourd, Partner and Co-Chairman at Creative Artists Agency, Inc.
Bryan Lourd is a prominent figure in the entertainment industry, currently serving as Partner and Co-Chairman at Creative Artists Agenc...
How to Write Funk Metal Songs
You want a riff that makes your neck do cardio and a bass line so smug it needs its own merch. Funk metal is the perfect crime scene fo...
How to Write Mexican Pop Songs
You want a Mexican pop song that sounds like it belongs on the radio in Mexico City and also on a playlist someone tangentially cool fo...
Stride Jazz Songwriting Advice
You want songs that sound like a piano with swagger and a history degree in its back pocket. You want walking left hands that make peop...
How to Write Jungletek Songs
You want drums that feel like a punch and a bass that rattles teeth. You want moments where the floor forgets itself and the crowd reme...