Posts by Toni Mercia
How To Be A Good Songwriter
Being a good songwriter is both a craft and a lifestyle. You need musical tools, storytelling instincts, and a stubborn habit of finish...
James Oldham, MD at Loog Contact Details
James Oldham is the Managing Director at Loog, a renowned music industry professional with extensive experience in the music business. ...
Louie Higgins, Booking Agent at ACA Music & Entertainment
Louie Higgins is a prominent booking agent at ACA Music & Entertainment, a leading talent agency that represents a diverse range of...
How to Write Lyrics About Utopian Dreams
You want to sing about a world that fixes everything and still feels honest. You want imagery that makes listeners nod, cry, or roll th...
Mia Welsh, GM at Zone 4 Contact Details
Mia Welsh is a highly respected and accomplished music industry professional, currently serving as the General Manager at Zone 4, a lea...
How to Write Experimental Rock Lyrics
You want lyrics that feel like someone tore up the rulebook and used the pages to start a bonfire, then sang over the smoke. Good. You ...
How to Write Europop Lyrics
You want a lyric that hits in the club and on the bus home. You want a chorus that a German grandma can hum while stirring strudel and ...
Artist Managers in the Music Industry
Picture this: you're in a cramped bedroom-turned-studio, armed with a half-burnt cup of coffee and a laptop loaded with beats, dreams, ...
Atlantic Records Contact
Hey there, future chart-toppers and lyrical geniuses! If you’ve ever wondered how to slide into Atlantic Records’ DMs, or more appropri...
How to Write a Song About Vinyl Records
You want a song that smells like smoke and wax and that makes people reach for a turntable they forgot they owned. Whether you are a co...