Posts by Toni Mercia
Kristin McCarron, Executive Content Manager at Creative Artists Agency, Inc.
Kristin McCarron is an accomplished Executive Content Manager at Creative Artists Agency, Inc. (CAA), a leading entertainment and sport...
Lou Mann, CEO at Big 3 Ent Contact Details
Lou Mann is the CEO of Big 3 Ent, a renowned entertainment company that specializes in talent management, music production, and event p...
Jazz-Funk Songwriting Advice
You want grooves that make people move and songs that make them care. Jazz funk lives in the sweet spot where deep rhythm meets sophist...
Melissa Cobb, Vice President of Production at VH1 Contact Details
Melissa Cobb is a renowned television executive who currently serves as the Vice President of Production at VH1, a leading American cab...
How to Write Instrumental Hip Hop Lyrics
You found an instrumental beat that slaps and now you need words that fit the pocket and make people replay. Maybe the beat is dusty bo...
Jamie Arlon, MD at Arlon Music Contact Details
Jamie Arlon is a renowned music industry professional who serves as the Managing Director at Arlon Music, a leading independent music p...
Balkan Music Songwriting Advice
You want your song to sound Balkan but not like a museum exhibit. You want the groove that makes people clap on weird beats, the melody...
Lubbock Sound Songwriting Advice
The Lubbock Sound is a distinct style of songwriting that originated in the 1960s and 1970s in Lubbock, Texas. It's characterized by it...
How to Write Lyrics About Critical Thinking
You want a song that makes people think without sounding like a lecture. You want lines that land like a mic drop but still invite a se...
How to Write Lyrics About Goal Setting
You want a song that makes people put down their phone and do something about their life. You want lyrics that are motivating without s...