Posts by Toni Mercia
How to Write 2-Step Garage Lyrics
You want lyrics that sit in the pocket, sting like truth, and make dancers lean in. 2 Step Garage is rhythm first and attitude second. ...
How to Write Sunshine Pop Songs
Sunshine pop, also known as California pop, is a subgenre of pop music that emerged in the 1960s. It's characterized by its bright, che...
The War on Drugs - Red Eyes Song Lyric Breakdown For Songwriters
Listen up song nerds and late night lyric snackers. This is a full throat, seat belt required, friendly roast of The War on Drugs song ...
How to Write Easy Listening Songs
You want a song that feels like warm socks and a clever joke. Easy listening is not background mush. It is careful craft that supports ...
How to Start Song Lyrics: Tips and Techniques for Effective Songwriting
You are staring at a blank page and your phone keeps buzzing with notifications from people who do not care about your chorus. Relax. S...
Luk Krung Songwriting Advice
If you want your next song to feel like a rainy night in Bangkok with a cocktail in one hand and a broken heart in the other, you are i...
Hong Kong Hip Hop Songwriting Advice
Want to write Cantonese rap that bangs, lands on the first listen, and does not sound like a karaoke version of an overseas hit? Cool. ...
Where Di Famous Music Managers Get Their Start
Ever wondered how those iconic music managers, yes, the ones who catapult your favorite artists from unknown dreamers to chart-topping ...
A&R Man
Ever wondered who’s behind that irresistible hit song you can’t stop humming on your morning commute? Meet the A&R Man, a magical b...
Kevin Huvane, Managing Partner at Creative Artists Agency, Inc.
Kevin Huvane is a renowned entertainment industry executive who currently serves as the Managing Partner at Creative Artists Agency, In...