Posts by Toni Mercia
Difference Between BMI and Ascap
Ever wondered whether you should be rolling with BMI or ASCAP as you hustle through your songwriting sessions at 2 a.m. fueled by cold ...
Instrumental Rock Songwriting Advice
You want an instrumental that does not sound like wallpaper music at your cousin's DIY wedding. You want riffs that punch a hole throug...
How to Write a Song About Leadership Development
Yes you can write a banger about leadership development. No it does not have to sound like corporate elevator muzak. You can write anth...
How To Write Rock Songs
You want to write rock songs that make people throw their fists up, say the words at the wrong moment, and then buy the t shirt. Rock i...
Bruce Iglauer, President at Alligator Contact Details
Bruce Iglauer, the President of Alligator Records, is a highly respected figure in the music industry. With over 50 years of experience...
Alex Hackford, Head of A&R at SCEA/Playstation Contact Details
Alex Hackford is the Head of A&R at Sony Computer Entertainment America (SCEA)/PlayStation, a leading video game developer and publ...
Connectictcut Music Managers
Ever wondered what it takes to break through the noise in the music industry, especially if you’re juggling catchy hooks, killer lyrics...
Music Managers in the Industry 2019 Billie Eilish
Picture this: you’re jamming out in your bedroom studio, a cup of overpriced artisanal coffee in hand, dreaming up lyrics that could se...
How to Write Lyrics About Triumph
You want a triumph song that actually lands. Not the cheesy motivational poster version. Not the vague feel good soup. You want lyrics ...
How to Write Lyrics About Predictability
Predictability is boring on paper and powerful in a song. The trick is to write lyrics that treat routine like a character. You want li...