Posts by Toni Mercia
Lifetime Commission With No Tail Schedule - Traps & Scams Every Musician Must Avoid
Quick truth You will meet people who want a cut of your life income and will call it “partnership.” You want career allies. You do not ...
How to Write Ska Jazz Lyrics
You want lyrics that make people skank in the kitchen and nod like they understand the plot of a cryptic film. Ska jazz lives between t...
Tiffanie DeBartolo, Partner at Bright Antenna Contact Details
Tiffanie DeBartolo is a renowned music industry professional, currently serving as a partner at Bright Antenna, a San Francisco-based r...
How to Write Lyrics About Nature And Wilderness
You want a lyric that smells like mud and nostalgia and still fits in a playlist next to sad indie bangers. You want lines that feel tr...
Aspiring Music Managers
Picture this: you’re at your favorite underground gig, neon lights pulsing as the beat drops, and you suddenly realize that you’re not ...
How to Write a Song About Organization
Yes, you can write a killer song about organization. It does not have to sound like a closet commercial or a bored TED talk. Organizati...
Caleb Palma, Artist Manager at Undertow Music Contact Details
Caleb Palma is a renowned artist manager at Undertow Music, a leading music management company that represents a diverse roster of tale...
A&R Blog
Ever wondered what it takes to break into the music industry while strumming your heart out and writing lyrics that speak to millions? ...
How to Write Songs About Discussion
Talking is messy, emotional, and hilarious. A fight over the last slice of pizza, a late night text chain that spirals into confessions...
How to Write Lyrics About Celebrating A Birthday
You want a birthday song that does more than say happy birthday. You want a lyric that makes someone laugh, cry, or pull out their phon...