Posts by Toni Mercia
Live & Virtual Shows: Small Room Economics & Merch Math
If you play music for money and not for roommates applause, this guide is for you. We will walk through real world gig math from dingy ...
How to Write Eurobeat Songs
You want adrenaline in sound form. You want a tempo that makes your heart outrun traffic. You want synths that scream like neon, bassli...
How to Write Chicano Rock Lyrics
You want lyrics that hit like a lowrider bounce and feel like your abuela telling you the truth. Chicano rock is more than a sound. It ...
Classic Rock Songwriting Advice
You want songs that hit like a fist through a Marshall cab and stick like gum in a sneaker. Classic rock is emotion turned loud. It is ...
How to Write Central European States Lyrics
You want lyrics that feel like they belong to the place you are writing about. You want lines that do not sound like a tourist wrote th...
How to Write Lyrics About Calmness
You want a song that lowers the room temperature without an actual thermostat. You want words that breathe. You want lines that feel li...
Kevin Moo, Co-Owner at Alpha Pup Contact Details
Kevin Moo is a renowned music industry professional who co-owns Alpha Pup, a prominent independent record label based in Los Angeles, C...
How to Write Songs About Guidance
You want to write a song that feels like a compass for someone who thinks they lost theirs. You want words that land like a hand on a s...
How to Write Songs About Destruction
You want to make something that feels like an earthquake but still plays on repeat. Songs about destruction are powerful because they a...
How to Write a Song About Orchestra
You want a song that makes people picture violins like gossiping best friends and tubas like a bouncer with feelings. You want the imag...