Posts by Toni Mercia
Latin Christian Songwriting Advice
This is for the worship leader who secretly listens to reggaeton at 2 a.m. This is for the joven in the back who wants songs that hit b...
Canción Songwriting Advice
You want a canción that sticks in a car ride, a bus bench, or in your ex s head. You want a hook that feels obvious the second it hits....
How to Write Toná Songs
You want a toná that feels like it came from the bottom of a throat and landed straight in the chest. You want words that stare you dow...
How to Write Songs About Creativity
You want a song that makes creative thinking sound sexy, messy, and honest. You want lyrics that name the fear and the thrill at once. ...
Federico Baptiste, President at Balboa Contact Details
Who is Federico Baptiste?
Federico Baptiste is the President at Balboa, a renowned music industry professional with a wealth of experie...
Eric Knight, CEO/President/A&R at Symbiotic Contact Details
Eric Knight is a highly respected figure in the music industry, serving as the CEO, President, and A&R (Artist and Repertoire) at S...
How to Write Neoclassical New-Age Songs
You want music that feels like a quiet cathedral inside your headphones. You want intimate piano, slow-moving strings, ambient textures...
Nerdcore Songwriting Advice
You love comics, code, tabletop campaigns, and obscure lore. You also want a hook that slaps and a chorus people sing at cons and in Di...
How to Write Taarab Lyrics
So you want to write taarab lyrics that make aunties cry, uncles clap twice and your ex blush in public. Welcome. Taarab is a music tra...
Carrie Tolles, VP of PR at 4AD Music Contact Details
Carrie Tolles is a highly respected figure in the music industry, serving as the Vice President of Public Relations at 4AD Music, a ren...