Posts by Toni Mercia
How to Write Songs About Realization
You want a song that feels like someone switched the lights on in your chest. A realization is that cinematic first breath when you see...
Megan Joyce, Business and Legal Affairs at Atlantic Records Contact Details
Megan Joyce is a highly respected figure in the music industry, currently serving as the Senior Director of Business and Legal Affairs ...
Lee Chesnut, Vice President and Music Programing Post at VH1 Contact Details
Who is Lee Chesnut?
Lee Chesnut is the Vice President of Music Programming at VH1, a popular American cable and satellite television ch...
Paul Adam, MD at Vertigo Contact Details
Who is Paul Adam, MD at Vertigo?
Paul Adam is the Managing Director of Vertigo, a renowned music publishing company that has worked wit...
Balkan Folk Music Songwriting Advice
Want to write songs that make people stomp their feet, cry quietly, and then hum your melody in the shower? Balkan folk music is a spic...
Rolf Schmidt-Hollz, CEO Sony Music Entertainment at Sony Music Contact Details
Rolf Schmidt-Holtz is a German music industry executive who has been serving as the CEO of Sony Music Entertainment since 2019. With a ...
Harvey Dukes, A&R Director at Dukes & Associates Contact Details
Harvey Dukes is a renowned A&R Director at Dukes & Associates, a prestigious music industry company. As an A&R (Artists and...
RAYE - Escapism. Song Lyric Breakdown For Songwriters
This is not a gossip column. It is a laser guided excavation of everything RAYE does inside her song Escapism that you can steal, remix...
Martez Moore, Senior Vice President of Business Development at BET Networks Contact Details
Who is Martez Moore?
Martez Moore is the Senior Vice President of Business Development at BET Networks, a leading media company that pr...
How to Write Beach Music Songs
You want a song that smells like sunscreen, tastes like a cold beer, and makes people hop out of the car at the next turnout. Beach mus...