Posts by Toni Mercia
Peter Casperson, CEO at United For Opportunity (UFO) Contact Details
Peter Casperson is a renowned music industry executive who currently serves as the CEO of United For Opportunity (UFO), a non-profit or...
No Escalators When You Hit Sales/Stream Thresholds - Traps & Scams Every Musician Must Avoid
Quick truth You hit 50 000 streams and an inbox lights up like Vegas. Someone promises upgraded placement, a fast track to a label meet...
How to Write a Song About Music Production
You want to write a song that is about making music and still makes people feel something other than mild curiosity about your setup. Y...
How to Write Kindie Rock Songs
You want kids singing your chorus from the back of the car and parents secretly humming the bridge in the shower. You want songs that f...
How to Write Bedroom Pop Lyrics
Bedroom pop is the sound of a diary entry set to a beat you made in your pajamas. It is intimate but never polite. It smells like insta...
Top A&R in the Music Industry
Imagine stepping into the pulsating heart of the music industry, where creativity meets business in a heady mix of raw talent, relentle...
Nancy Roof, Sr Dir A&R Administration at Jive Records Contact Details
Nancy Roof is a highly respected figure in the music industry, serving as the Senior Director of A&R Administration at Jive Records...
What Types of Managers Does an Artist Have in the Music Industry
Ever wondered what types of managers an artist might have in the music industry? Picture this: you're a Gen Z or millennial musician st...
How to Write Lyrics About Peace
You want a song about peace that does not sound like a pamphlet from 1972. You want lines that land like a warm blanket not like a lect...
How to Write Taarab Lyrics
So you want to write taarab lyrics that make aunties cry, uncles clap twice and your ex blush in public. Welcome. Taarab is a music tra...