Posts by Toni Mercia
John Jackson, SVP, Head of A&R at Sony Music Entertainment Contact Details
John Jackson is a highly respected and influential figure in the music industry, serving as the Senior Vice President and Head of A&...
No Approval Of Brand Adjacency Or Categories - Traps & Scams Every Musician Must Avoid
Quick truth. Your song ended up under a conspiracy theory ad about miracle teeth whiteners. Your chorus is now the soundtrack for a pol...
How to Write Space Age Pop Songs
You want a song that sounds like neon moons and elevator doors on another planet. You want earworms that float and land like zero gravi...
How to Write Lyrics About Adventure
You want lyrics that make your listener grab a backpack or at least feel like they almost did. Adventure is a mood. It can be reckless,...
How To Make A Music Album
You want to make an album that sounds like you and gets people to care. You want a plan that avoids the stove popping chaos of last min...
How to Write Future House Lyrics
You want lyrics that sit in a thumping groove, make the crowd sing, and do not feel like elevator small talk about feelings. Future hou...
Help With Writing A Song
You want a song that punches a hole in the room and makes people sing the wrong words back to you for months. You want a chorus that sl...
How to Write Electropop Songs
You want synths that make people dance and lyrics that make them feel something real while they scroll their third drink photo. Electro...
How to Write Lyrics About Villains
You want a song about a villain that people sing on the tram and whisper about in group chats. You want danger, charisma, and a line th...
How to Write Jazz Blues Lyrics
You want lyrics that smell like bourbon, make the room lean in, and feel true even when you are exaggerating on purpose. Jazz blues sit...