Posts by Toni Mercia
How to Write a Song About Losing A Friend
You want a song that feels honest and not like a Hallmark card in a cheap frame. Losing a friend can be a confusing stew of anger, nost...
Nikki Affleck, Head Of A&R Admin at Island Records (UK) Contact Details
Nikki Affleck is a highly respected and experienced music industry professional, currently serving as the Head of A&R Admin at Isla...
Sarah Yeo, Manager, A&R at Disney Music Group Contact Details
Sarah Yeo is a highly respected and influential figure in the music industry, currently holding the position of Manager, A&R at Dis...
Turntablism Songwriting Advice
If you think turntablism is just showy finger gymnastics, you are flirting with a massive creative mistake. Turntables are instruments ...
How to Write New Orleans Blues Songs
You want that swampy, church basement, Mardi Gras alleyway vibe that makes people sway with cigarette smoke and joy in their eyes. You ...
Dance-Rock Songwriting Advice
As a musician, you know that writing a dance-rock song that gets people moving and grooving is no easy feat. It takes a combination of ...
How to Write Lyrics About Verse
Verses are the scenes. Verses are the receipts. Verses are the slow burn that makes the chorus feel earned. If the chorus is the headli...
A&R Scout
Ever wondered how the next big hit lands on your playlist? It’s not just the magic of songwriting or catchy hooks, there’s a secret age...
How to Write a Song About Pop Music
You want a song that is about pop music but does not sound like a lecture. You want it to be funny, self aware, emotional, sly, and sti...
Al Salzillo, President at Nightside Entertainment
Al Salzillo is the President of Nightside Entertainment, a renowned music industry executive with a wealth of experience in talent mana...