Posts by Toni Mercia
Famous Music Managers 2023
Ever wondered who the masterminds behind your favorite chart-toppers are? Picture a blend of entrepreneurial genius, ruthless hustle, a...
How to Get in Touch With Music Producers
Ever wondered how to get your groove noticed by a music producer without having to send smoke signals or carrier pigeons? Well, buckle ...
How to Write Lyrics About Traditional Dance
You want a lyric that moves like the dancer in front of you. You want words that sound like steps, that land on the count, that smell l...
Michael Preston, President at PRE Contact Details
Michael Preston is the President at PRE Contact Details, a renowned music industry executive with a wealth of experience in talent mana...
Fairley McCaskill, Senior Publicity Director at Roc Nation
Fairley McCaskill is a highly respected Senior Publicity Director at Roc Nation, a renowned entertainment company founded by Jay-Z. Wit...
Fan Club Platform Controls Your Data - Traps & Scams Every Musician Must Avoid
You built a community. A platform says they will supercharge it. Then your email list disappears into a black box and a fee shows up on...
How to Write Songs About Mistrust
Mistrust is a cheap little toxin that ruins relationships, friendships, streaming numbers, and the vibe in group chats. It also makes f...
How to Write Lyrics About Verse
Verses are the scenes. Verses are the receipts. Verses are the slow burn that makes the chorus feel earned. If the chorus is the headli...
Why Managers in the Music Industry Will Screw You Over
If you’ve ever trusted a so-called "music manager" only to later realize they were more interested in their commission than your next h...
How to Write Songs About Society
You want to make noise that matters without sounding like a rant from your high school podium. You want a song that grabs a listener in...