Posts by Toni Mercia
Surf Rock Songwriting Advice
Want to write surf songs that smell like salt and vintage amp heat? You want crunchy clean guitars, spring reverb that sounds like a ha...
How to Write a Song About Racing And Speed
You want the listener to feel tires smoking, heartbeat rising, and the finish line breathing down their neck. You want an adrenaline ru...
How to Write Lyrics About Patience
Patience is not boring. Patience is dramatic waiting with better lighting. Whether your song is about waiting for love, waiting for you...
Michael Solomon, Co-Founder at Brick Wall Management
Who is Michael Solomon?
As the Co-Founder of Brick Wall Management, Michael Solomon is a highly respected figure in the music industry....
Evan Smith, Booking Agent at Riot Artists
Evan Smith is a renowned booking agent at Riot Artists, a leading talent agency that represents a diverse range of artists, DJs, and pr...
How to Be an A&R at a Record Label
Picture this: you’re at the trendiest underground gig, rubbernecking through a sea of debuting artists, armed with an infectious passio...
What Does a Talent Scout Do
Ever wondered what goes on behind the velvet ropes and neon-lit backstage scenes in the music industry? Picture this: a charismatic mix...
How to Write College Rock Songs
You want songs that feel like a late night walk across campus when the quad is empty and the fluorescent study lights glow like tiny sa...
How to Write a Song About Trust And Loyalty
You want a song that makes people feel like you read their diary without being creepy. Songs about trust and loyalty are emotional gren...
How to Write a Song About Celebrity Culture
Want to write a song that roasts fame, courts virality, or holds a mirror up to celebrity chaos? Good. Celebrity culture is a goldmine ...