Posts by Toni Mercia
Alex Hackford, Head of A&R at SCEA/Playstation Contact Details
Alex Hackford is the Head of A&R at Sony Computer Entertainment America (SCEA)/PlayStation, a leading video game developer and publ...
How to Write Songs About Distraction
Distraction is not a failure. It is a goldmine for songwriting. You are writing about a feeling that every listener knows intimately. P...
How to Write Funk Carioca Lyrics
You want lyrics that hit like a tamborim in your chest. You want lines that make people move, laugh, and shout along. You want authenti...
How to Write a Song About Crime And Punishment
You want a song that smells of cigarette smoke, courtroom coffee, and moral messiness. You want characters with bad timing, decisions t...
How to Write Lyrics About Dependence
You want a lyric that feels true and uncomfortable in the best way. Dependence is messy. It is sticky. It is the thing you pretend is n...
How to Write Baila Lyrics
You want a Baila that makes a room forget its problems and surrender to the floor. Whether you are writing in Spanish, Spanglish, or fo...
How to Write Lyrics About Diversity
You want a song that counts and does not come off like a performative Instagram post. You want lyrics that show real lives, honest comp...
How to Write Lyrics About Evaluation
You want to write a song about being judged and still make people laugh cry and think you are a prophet of receipts. Whether you are wr...
How to Contact Major Record Labels
So, you’ve got your headphones on, your favorite playlist blasting, and an idea that could change the music world – but there’s just on...
How to Write Bulerías Lyrics
You want lyrics that sit inside the compás and make the tablao stand up and stare. Bulerías are fast, cheeky, and dangerous in the best...