Posts by Toni Mercia
How to Write Sunshine Pop Songs
Sunshine pop, also known as California pop, is a subgenre of pop music that emerged in the 1960s. It's characterized by its bright, che...
Maurice Velenosi, CEO at ISBA Music Contact Details
Maurice Velenosi is a highly respected figure in the music industry, serving as the CEO of ISBA Music, a prominent music publishing com...
Music Managers in NYC
Picture this: You’re a millennial or Gen Z music enthusiast with a flair for songwriting and an appetite for the NYC vibe, where street...
How to Write Songs About Opinion
You want to say something and make people feel something, not just nod politely. Songs about opinion have teeth. They can comfort, anno...
How to Write T'Ong Guitar Songs
T'Ong guitar songs are the weirdly addictive cousin of indie folk and bedroom pop. They are jangly and intimate. They are percussive an...
Alec Vort, A&R Consultant at Warner Music Group Contact Details
Alec Vort is a renowned A&R Consultant at Warner Music Group, one of the largest and most prestigious music companies in the world....
How to Write Afrobeat Lyrics
You want lyrics that make bodies move and phones record every chorus moment. You want lines that sound like they came out of a block pa...
How to Write Lyrics About Satire
You want to be funny and savage without sounding like a mean clown. Satire in song is tricky because music makes people feel first and ...
How to Write Adult Contemporary Music Songs
Adult contemporary music is that warm voice you hear on late afternoon radio while you pretend you were always this calm. It is songwri...
Viennese Waltz Songwriting Advice
If you thought waltzes were reserved for powdered wigs and ballroom glare you are about to get schooled. Viennese waltz is the high vel...