Posts by Toni Mercia
Music Managers and the California Talent Agency Act
Ever wondered how a quirky mix of legal jargon, rock ‘n’ roll dreams, and modern management wizardry can all collide in one epic headli...
How to Write Lyrics About Feeling
You want people to feel something when they hear your song. Not just a murmur of empathy. Not a polite head nod. You want a full on int...
How to Write Songs About Injustice
You want your music to matter. You want a chorus that hits like a protest sign and verses that show the world instead of shouting at it...
East Asian Songwriting Advice
Want to write hits that work in Seoul, Tokyo, Taipei, and beyond without sounding like a clueless tourist? Good. This guide is for arti...
How to Write Lyrics About Choral Singing
You want a lyric that makes people feel the warmth of a riser, the hush before a downbeat, the thrill of a thousand voices in one breat...
How to Write Songs About Betrayal
You want a song that stings and holds up on repeat. You want a chorus that lands like a slap and a verse that looks like an evidence bo...
Sam Bloom, Booking Agent at Rogue Agency
Sam Bloom is a reputable booking agent at Rogue Agency, a leading talent agency that represents a diverse range of artists, bands, and ...
Jordan Cundiff, Booking Agent at Jeff Roberts and Associates
Jordan Cundiff is a booking agent at Jeff Roberts and Associates, a renowned talent agency that represents a diverse range of artists a...
Folk Pop Songwriting Advice
You want songs that feel like warm bread and a punchline at the same time. You want melodies that haunt people in the grocery store. Yo...
Music Managers in Maine
Ever wondered what it truly takes to break out onto the music scene in a place where the ocean meets the pine trees? Welcome to the vib...