Posts by Toni Mercia
David Joseph, CEO at Universal (London) Contact Details
David Joseph is the CEO of Universal Music Group (UMG) in London, one of the largest and most successful music companies in the world. ...
How to Write Lyrics About Order
You want a song about order that feels human. You do not want a lecture from a labeled file folder. You want visceral images, cunning l...
How to Write a Song About Scandal
You want drama that sticks. You want a chorus that sounds like a headline and verses that feel like someone spilled tea in slow motion....
Ken Mary, President at VSR Music Group Contact Details
Ken Mary is a renowned music industry executive who currently serves as the President of VSR Music Group, a prominent music publishing ...
How to Write a Song About Strategic Planning
You are about to make strategic planning sound sexy. Whether you want to roast a quarterly meeting, pump up a product launch, or write ...
Ben Berkman, Exec VP at A&M Records Records / Octone Contact Details
Ben Berkman is an accomplished music industry executive who currently serves as the Executive Vice President at A&M Records/Octone ...
Industrial Music Production Managers
Welcome to the wild, gritty world of industrial music production management, where creativity meets precision, and the beat of innovati...
How To Make A R&B Song
You want an R&B song that makes people slow down their scroll and feel something in their chest. You want a groove that pulls the h...
Kizomba Songwriting Advice
Want to write Kizomba songs that make bodies move and hearts surrender. You want sensual grooves, vocals that feel like a private confe...
Tom Callahan, President at Tom Callahan & Associates
Tom Callahan is a renowned music industry professional who serves as the President of Tom Callahan & Associates, a leading music ma...