Posts by Toni Mercia
How to Write Post-Metal Songs
You want weight and atmosphere in the same package. You want riffs that feel like tectonic plates moving and quiet parts that make the ...
How to Write Corrido Songs
You want to tell a story that people hum on the way home. You want characters that feel alive and details that stick like gum on a shoe...
Jeff Ayeroff, CEO at Shangri-La Ent Contact Details
Jeff Ayeroff is a renowned music industry executive who currently serves as the CEO of Shangri-La Entertainment, a leading music produc...
Thaddeus Rudd, GM at Mom & Pop Music Contact Details
Thaddeus Rudd is the General Manager at Mom & Pop Music, an independent record label based in New York City. With a career spanning...
How to Write Classical Crossover Songs
You want a song that makes someone cry in the fourth row and then immediately opens Shazam. You want lush strings that smell like marbl...
How to Write Hokkien Pop Lyrics
Hokkien pop, also known as Taiwanese Hokkien pop, is a genre of music that originated in Taiwan in the 1950s. It is characterized by it...
Rockabilly Songwriting Advice
You want a song that slaps a smile across someone who loves sneakers, leather jackets, and the smell of gasoline. You want that rockabi...
All You Need to Know About the Music Business Personal Managers
Picture this: you're an up-and-coming songwriter with a head full of catchy melodies and lyrics that could set the world on fire, but y...
How to Write Songs About Pessimism
Want to write a song that smells like rain on old promises? Good. Pessimism is rich territory. It is not the same as misery theater. Pe...
How to Write French Pop Songs
You want a French pop song that hits in the métro, the playlist, and the stupidly specific moodboard your fans screenshot at 2 a.m. You...