Posts by Toni Mercia
How to Write Zouk Lyrics
You want words that make people sway and feel like the sun is folding them into a warm hug. Zouk is not just a beat. Zouk is an invitat...
How to Write Gospel (Call-and-Response Choir Arranging)
You want a choir that answers you like a squad of holy hypemongers. You want call phrases that land like a sermon and responses that li...
Passive 360 Grab On Everything You Do - Traps & Scams Every Musician Must Avoid
Quick translation You might sign one tiny contract and suddenly a corporation is collecting money from your streams, your YouTube ad re...
How to Write Lyrics About Jealousy
Jealousy is drama with teeth. It is petty and cinematic at once. It can be dripping with humiliation or burning like a small domestic w...
Jim Chancellor, MD at Fiction Records Contact Details
Jim Chancellor is the Managing Director at Fiction Records, a renowned record label that has been a part of the music industry for over...
How To Write A Song In 5 Minutes
Yes you can write a whole song idea in five minutes. I am not selling you a fantasy about instant genius. I am giving you a brutal usef...
Adult Hits Songwriting Advice
You want songs that get played in cars, bars, elevators, and on Spotify playlists your aunt sends you at 2 am. Adult hits is the format...
How to Write a Song About Art And Culture
You want a song that makes people look twice. You want listeners to feel the paint on their fingers without being lectured. You want cu...
Scott Toole, Booking Agent at East Coast Entertainment
Who is Scott Toole?
Scott Toole is a reputable booking agent at East Coast Entertainment, a leading entertainment agency that specializ...
Music Managers in Colorado
Welcome to a deep dive into the vibrant world of music management in Colorado, a realm where creativity meets strategy, passion meets p...