Posts by Toni Mercia
How to Write Lyrics About Overcoming Adversity
You want your song to feel like a victory lap and not like a therapy session that lost its parking ticket. Writing about hardship is ea...
Americana Music Association Managers
Picture a world where the soulful twang of Americana collides with the modern hustle of gig bookings, social media savviness, and an ev...
How to Write Indie Rock Songs
You want songs that sound like they slept in a thrift store sweater and then told the truth at 2 a.m. Indie rock is less a strict recip...
Atlantic Records A&R Staff
Welcome to the ultimate backstage pass into the world of Atlantic Records A&R Staff – the talent scouts who dig deep and find the n...
How To Make A New Song
You want a new song that grabs someone in the first ten seconds and makes them open Spotify and never leave your artist page. You want ...
How to Write Lyrics About Start
You need a beginning that feels like an event. Whether you are writing about the first drink after a long dry spell, the moment you mov...
Adam Schulz, Manager A&R / A&R Research at Atlantic Records Contact Details
Adam Schulz is a highly respected figure in the music industry, currently holding the position of Manager A&R / A&R Research at...
How to Write Tropipop Lyrics
You want lyrics that smell like salt, feel like sunlight, and hit like a slow drum under a crowded dance floor. Tropipop is the party d...
How to Write Lyrics About Revolution
You want a lyric that feels like a fist in the air and a shoulder to lean on at the same time. You want words that can scream from a st...
Gabriella Campos, Artist Manager at Columbia Artists Management Inc.
Gabriella Campos is a renowned Artist Manager at Columbia Artists Management Inc., a leading talent agency in the music industry. With ...