Posts by Toni Mercia
How to Write Liwa Songs
You want sun soaked drums, a call that drags an entire crowd into motion, and a chant that echoes down the alley behind the souk. Liwa ...
Mmf Music Managers Forum
Welcome to a wild ride in the world of music management where savvy meets songwriting and the beats of innovation never stop. If you’re...
The Core Emotion Method (CEM): A 5 Step Lyric Workflow
Welcome to the CEM. That stands for Core Emotion Method. Say it like it is. This is not a philosophy class. This is a practical, slight...
Kevin Spellman, Manager at Vector Management
Kevin Spellman is a renowned music industry professional, currently serving as a Manager at Vector Management, a leading talent managem...
How to Write Liwa Lyrics
You want Liwa lyrics that land in a packed courtyard and then become the chant that refuses to leave people alone. You want words that ...
How to Write Cinematic Soul Songs
You want music that feels like a movie and lyrics that feel like a confession in a dark theater. Cinematic soul sits at the intersectio...
How to Write Songs About Culture
You want to write songs about culture that feel true and not performative. You want lines that make people nod, cry, laugh, and maybe a...
How to Write West Coast Blues Songs
You want West Coast blues that sounds like sun on chrome, a neon motel sign, and a saxophone that knows your secrets. You want grooves ...
Raga Rock Songwriting Advice
Want to write songs that sound like a sitar went to a punk show and came back enlightened? Raga Rock takes the deep, melodic logic of I...
Sync Deal Uses Perpetuity Buyout For Pennies - Traps & Scams Every Musician Must Avoid
If a music buyer offers you a one time fee to license your song forever for pocket change you probably just stepped into a legal comedy...