Posts by Toni Mercia
How to Write Songs About Pain
Pain is a universal currency in songwriting. Everyone carries a version of it. Some people hide it under a poker face and a scented can...
How to Write Nordic Popular Music Lyrics
You want lyrics that feel like a cold sunrise in Reykjavik and still hit the algorithm in your hometown. Whether you write in English, ...
Andy Macdonald, CEO at Independiente Contact Details
Andy Macdonald is a renowned music industry executive who currently serves as the CEO of Independiente, a leading independent record la...
Brent Harvey, Owner / Booking Agent at KBH Entertainment Group
Brent Harvey is the owner and booking agent at KBH Entertainment Group, a renowned entertainment agency that specializes in providing t...
How to Write Mor Lam Songs
You want a Mor Lam song that slaps in the village square and sparks TikTok clips at midnight. You want a chorus that people can sing ba...
Craig Kallman, Chairman/CEO at Atlantic Records Contact Details
As the Chairman and CEO of Atlantic Records, Craig Kallman is one of the most influential figures in the music industry. With a career ...
Judy Valenti, President & Agent at Center Stage Artists
Judy Valenti is a renowned President and Agent at Center Stage Artists, a leading talent agency that represents a diverse range of arti...
Music Managers That Aren’t Itunes
Ever felt like your music management is stuck in the Stone Age, endlessly shuffling through playlists on iTunes, while you dream of a s...
Michaela Lundin, A&R Manager at Syco Records Contact Details
Michaela Lundin is an A&R Manager at Syco Records, a renowned record label founded by Simon Cowell. As an A&R Manager, Lundin p...
Sarah Yeo, Manager, A&R at Disney Music Group Contact Details
Sarah Yeo is a highly respected and influential figure in the music industry, currently holding the position of Manager, A&R at Dis...