Posts by Toni Mercia
Justin Shukat, GM at Primary Wave (NY) Contact Details
Who is Justin Shukat?
Justin Shukat is the General Manager at Primary Wave, a leading independent music publishing and management compa...
How to Write Songs About Idealism
Idealism in a song should feel like a spark not a lecture. You want a track that makes people look up from their phones and remember wh...
Kelly Spencer, GM at FUELED BY RAMEN Contact Details
As a musician, getting in touch with industry professionals like Kelly Spencer, General Manager at FUELED BY RAMEN, can be a crucial st...
How to Write a Song About Negotiation
You can make bargaining sound sexy. You can turn a tense meeting, a landlord fight, a label conversation, or a breakup debate into a ci...
How to Write Norteño Songs
You want a Norteño song that hits like abuela's kitchen gossip and a roadside party at the same time. You want the accordion to say exa...
Britpop Songwriting Advice
You want a guitar riff that makes people lift their pints and a chorus that gets shouted in cramped venues the next weekend. You want l...
Austin Rice, VP of A&R at Atlantic Records Contact Details
As a musician, getting in touch with influential industry professionals like Austin Rice, VP of A&R at Atlantic Records, can be a g...
How to Write Soft Rock Lyrics
You want lyrics that feel like a hug with a guitar edge. Soft rock lives in the warm center of emotion. It is not garage grunge drama a...
How to Write Desert Rock Lyrics
You want lines that taste like sand, sweat, and slow heat. You want lyrics that make a listener squint and nod and imagine an old truck...
How to Write a Song About Technology And Society
You want the track that makes your listeners nod and then check their phones immediately after. You want a chorus that lands like a mem...