Posts by Toni Mercia
Southern California Music Industry Professionals and Music Managers
Ever dreamed of the glitzy streets of Southern California where palm trees sway to the beat of booming basslines, and music managers an...
Andy Gilbert, President at Pacific Talent
Andy Gilbert is a renowned music industry executive who currently serves as the President at Pacific Talent, a leading talent agency th...
How to Write Songs About Setting goals
You want a song that turns ambition into an earworm. You want lyrics that make a listener feel grit, hope, and that delicious panic at ...
How to Write Viennese Waltz Lyrics
Want your words to swirl around the ballroom like a satin skirt pulled by fate? A Viennese waltz needs lyrics that breathe with the mus...
How to Write Lyrics About Midlife Crisis
You want songs that feel honest, savage, and oddly comforting. You want lines that name the panic but make it singable. You want hooks ...
How to Write Lyrics About Getting Cheated On
You want a song that hits like a text that came at two in the morning. You want lines that make strangers nod their heads and friends s...
How to Write Lyrics About Sacrifice
Sacrifice is a lyric writer gold mine. It contains pain and pride, regret and glory, and the kind of messy human detail that makes list...
How to Get Noticed by a Record Label on Instagram
Picture this: you're a talented musician with killer lyrics and a vibe so unique that record labels practically throw business cards at...
Nordic Popular Music Songwriting Advice
You live somewhere with long winters and excellent coffee. You also want songs that cut through the noise and travel farther than your ...
How to Write Songs About Forests
You want a song that makes a listener smell pine without actually lighting a candle. You want lyrics that feel like a hike at midnight....