Posts by Toni Mercia
How to Write Crossover Music Lyrics
You want your song to live in two playlists at once. You want the country aunt to feel it on the porch and the club kid to find it in b...
Southern Hip Hop Songwriting Advice
You want verses that slap and hooks that haunt the group chat. You want flow that nods the whole room and lyrics that smell like sweat,...
Rasin Songwriting Advice
Yes this is about songwriting and yes we named the framework after a dried grape on purpose. RASIN stands for Rhythm, Arrangement, Stor...
How to Write Lyrics About Personal Growth
You want songs that feel like therapy and a mic drop at the same time. You want honesty that does not feel boring. You want listeners t...
Simone Henault, Creative Producer at Cornerstone Agency
Simone Henault is a Creative Producer at Cornerstone Agency, a renowned music and entertainment company. As a Creative Producer, Simone...
Universal Music Group Address
There’s a certain magic that happens when you step into the world of music, a realm where lyrics become anthems and beats transform int...
How to Write Songs About Animal rights
You want a song that makes people care about animals and maybe rage a little in the best possible way. You want lyrics that are honest ...
How to Write Disco Songs
You want a disco song that plants people on the dance floor and refuses to let them go. You want the bass to be a personality, the groo...
Music Label A&R
Picture this: You’re chilling in your favorite coffee shop, headphones on, earbuds blasting the latest indie banger, when suddenly you ...
How to Write Afrobeats Songs
You want a groove that makes people step, a hook they hum on the bus, and a chorus that hits the algorithm not the snooze button. Afrob...