Posts by Toni Mercia
No Exit/Ownership Splits When A Member Leaves - Traps & Scams Every Musician Must Avoid
This article is for the artist who would rather write hooks than read contracts. You are in a band or a writing duo. Someone leaves. Ch...
Keith Masco, President at Radical (NY) Contact Details
Keith Masco is a renowned figure in the music industry, serving as the President at Radical (NY), a leading music publishing and manage...
Record Label Talent Scout
Picture yourself at the hottest underground gig in town, neon lights pulsating in sync with the bass, and your ears catching that perfe...
Russian Pop Songwriting Advice
You want a Russian pop song that hits in Cyrillic and on TikTok. You want a chorus that people hum while scrolling. You want verses tha...
How to Write Bhawaiya Lyrics
Want to write Bhawaiya lyrics that feel like they grew out of river mist yet play well on your playlist? You are in the right place. Th...
How to Write Balkan Folk Music Songs
Want to write a Balkan folk song that makes people stomp, cry, dance, and then ask if you are actually from their grandma's village? Go...
Cringe Pop Songwriting Advice
Welcome to the roast. You have read bad advice. You have been given easy templates that make songs sound like corporate greeting cards....
Glenn Scott, Global Head of Product Development at Creative Artists Agency, Inc.
As a musician, getting in touch with industry insiders like Glenn Scott, Global Head of Product Development at Creative Artists Agency,...
Jeri Goldstein, President at Performingbiz.com
As a musician, getting noticed by industry experts can be a game-changer for your career. Jeri Goldstein, President at Performingbiz.co...
What Is a Talent Scout
Ever wondered what magic lies behind the curtain of the music industry, where a few savvy individuals can spot budding superstars from ...