Posts by Toni Mercia
Brother Music Managers
Welcome to a vibrant exploration of Brother Music Managers, where the worlds of music management, songwriting, and creative independenc...
How to Write Adult Contemporary Songs
Adult Contemporary songs want the moment you can hum in the car while the sun goes down. They are the grown up pop songs that neighborh...
How to Write Lyrics About Weight Loss
You want a lyric that lands like a gut punch or a high five. You want honesty that does not feel preachy. You want lines that make peop...
How to Write Lyrics About Fan Culture
Fan culture is loud, messy, loving, petty, devotional, and perfect fuel for songwriting. You can mine it for immediacy, for chantable h...
Director of A&R
Ever wonder who the unsung heroes behind the next big music sensation are? Picture this: a mastermind with an uncanny knack for spottin...
Shawn Gee, Business Manager at SEFG Contact Details
Shawn Gee is a renowned business manager at SEFG (Southeast Financial Group), a leading financial services company that provides expert...
How to Write Lyrics About Music Scenes
You want a song that smells like sweat and cheap beer but sounds like art. You want listeners to feel like they were in the crowd, or o...
Adam Wilson, Senior Director On Air Promotions at VH1 Contact Details
Who is Adam Wilson?
Adam Wilson is the Senior Director of On Air Promotions at VH1, a leading music television network. As a seasoned m...
How to Write a Song About Childhood Memories
You want the song that smells like crayons and tastes like the corner shop candy you swore you would hide. You want lines that make peo...
Music Managers Looking For Artists
If you're dreaming of a career where your beats drop as hard as your lyrics and your talent is the talk of every midnight studio sessio...