Posts by Toni Mercia
How to Write Active Rock Songs
You want a song that punches through a bar PA and makes strangers air drum like they know the words. Active rock is the radio friendly ...
Deborah Heard, Senior A/P Manager at BET Networks Contact Details
As a musician, getting in touch with industry professionals like Deborah Heard, Senior A/P Manager at BET Networks, can be a game-chang...
John Doelp, Sr. VP A&R at Columbia Records Contact Details
John Doelp is a highly respected and influential figure in the music industry, serving as the Senior Vice President of A&R at Colum...
Jay Ward, Booking Manager at I AM ICON
Jay Ward is a renowned booking manager at I AM ICON, a leading talent agency that represents some of the most prominent artists in the ...
Brady Lahr, President/Founder/A&R at Kufala LLC Contact Details
As a musician, getting in touch with industry professionals like Brady Lahr, President/Founder/A&R at Kufala LLC, can be a game-cha...
How to Write Urban Contemporary Music Songs
You want songs that hit in the club, on the playlist, and in your listener's head at 2 a.m. Urban contemporary music blends R&B, so...
Julian Wright, CEO at Rocket Music Entertainment Contact Details
Julian Wright is a renowned music industry executive who currently serves as the CEO of Rocket Music Entertainment, a leading music man...
College Rock Songwriting Advice
You want songs that feel lived in, raw, and urgent. You want jangly guitars, honest lyrics, and a chorus the dorm crowd yells back duri...
Beat Writer’s Block (without burning sage on your interface)
Staring at your DAW and feeling nothing but shame and a blinking cursor? We have been there. You are not cursed. You are human and prob...
How to Write Lo-Fi Lyrics
You want lyrics that sound like late night texts read out loud while the world hums through old speakers. You want words that are lived...