Posts by Toni Mercia
How to Write Songs About Presence
Make your listener feel like they are in the room with you. Songs about presence are not essays about mindfulness. They are invitations...
Women in Music and International Music Managers Forum
Picture this: a dynamic stage where fierce female voices, trailblazing songwriters, and international music managers converge, a stage ...
How to Write Lyrics About Plot
You want a song that tells a story like a tiny movie. You want verses that feel like scenes and a chorus that works like the emotional ...
How to Write Bluegrass Songs
You want a tune that hits the downbeat like a train and tells the truth without a costume. You want a chorus the whole circle can carry...
How to Write Cloud Rap Songs
Cloud rap is the sound of a late night text message from a dream. It floats between trap and ambient music. It sounds like someone rapp...
No Access To Ad Accounts Or Pixel Data - Traps & Scams Every Musician Must Avoid
Story time. You hired someone who promised to make your song explode. They set up ads, promised weekly reports, and said they owned the...
Successful Music Managers
If you’ve ever dreamed of balancing the creative chaos of songwriting with the business know‐how needed to launch a rockstar career, th...
New Wave Songwriting Advice
New Wave songwriting is a genre-specific approach to crafting songs that emerged in the late 1970s and early 1980s. Characterized by it...
Bob Engel, Owner at Variety Artists International
Bob Engel is a renowned figure in the music industry, serving as the Owner at Variety Artists International. With his extensive experie...
Harrison Hawkins, Booking Agent at SKAM Artist
Who is Harrison Hawkins?
Harrison Hawkins is a renowned booking agent at SKAM Artist, a leading talent agency that represents some of t...