Posts by Toni Mercia
How to Write Space Disco Songs
You want dance floors to feel like launch pads. You want basslines that plant your hips to the planet. You want synths that smell like ...
How to Write a Song About Festivals And Carnivals
You want a song that smells like cotton candy and feels like a sunset set. You want lyrics that make someone reach for a dusty ticket s...
How to Write British Invasion Lyrics
The British Invasion was a pivotal moment in music history, marked by the rise of British rock and pop bands in the early 1960s. Bands ...
How to Write Alternative R&B Lyrics
You want lyrics that feel like someone reading your private messages out loud in a smoky room. You want lines that sting, that float, t...
Atlantic Records HQ
Ever dreamed of stepping into the nerve center of music innovation? Welcome to Atlantic Records HQ, a vibrant hub where musical legends...
Music Managers in Los Angeles
Picture this: you’re riding the neon-lit streets of Los Angeles with your headphones blasting the latest indie hit, and you’re suddenly...
Progressive Pop Songwriting Advice
You want pop that surprises but still slaps. You want songs that feel familiar enough to hum on the subway and strange enough that crit...
Bob Engel, Owner at Variety Artists International
Bob Engel is a renowned figure in the music industry, serving as the Owner at Variety Artists International. With his extensive experie...
What Does A&R Stand For
Ever wonder what mysterious letters “A&R” mean and why they matter in a world where your next hit single could be just a swipe away...
Hard Dance Songwriting Advice
Before diving into the world of hard dance songwriting, it's essential to understand the genre itself. Hard dance is a subgenre of elec...