Posts by Toni Mercia
Earl Johnson, Senior Director of A&R at Roc Nation Contact Details
Earl Johnson is a renowned music industry executive who serves as the Senior Director of A&R at Roc Nation, a leading entertainment...
Turbo-Folk Songwriting Advice
Want to write turbo folk songs that make aunties cry, club kids jump, and taxi drivers hum the hook on repeat? Good. That is the exact ...
How to Write Canadian Folk Music Songs
You want a song that smells like cedar smoke, Tim Hortons coffee, and honest grief that still manages to make people clap. Canadian fol...
How to Get Signed
Ready to break into the music scene and secure that elusive record deal? Whether you're a bedroom songwriter with a knack for catchy ho...
How to Write Glam Punk Songs
You want a song that sparkles in neon and shoves you into the mosh pit at the same time. Glam punk is glitter with teeth. It takes the ...
Rappers and Managers Music Cannot
Ever noticed how some rappers spit verses that managers just can’t box in? Welcome to “Rappers and Managers Music Cannot” – a deep-dive...
Allen Kovac, CEO at Tenth Street Entertainment Contact Details
Allen Kovac is a renowned music industry executive who serves as the CEO of Tenth Street Entertainment, a prominent management company ...
Randy Eichner, Sr VP at eec Contact Details
Randy Eichner is a senior executive at the Email Experience Council (eec), a leading organization that promotes email marketing excelle...
How to Write Lyrics About Grief And Loss
This is a songwriting guide that does not pretend grief is tidy. If you are here because something broke inside you or because you want...
How To Make A R&B Song
You want an R&B song that makes people slow down their scroll and feel something in their chest. You want a groove that pulls the h...