Posts by Toni Mercia
How to Write Mandopop Lyrics
You want lyrics that make people open their phones, type the chorus into a chat, and then sing it at karaoke like their life depends on...
How to Write Lyrics About Desire
You want the ache to feel real on the first listen. Desire in lyrics is a flashlight that reveals tiny, intimate details and hides the ...
Paing Music Managers a Salary Instead of Percent
Ever thought about flipping the script on the traditional music management model? Imagine a world where music managers receive a flat s...
Elizabeth Buening, Director, On Air Co-branded Creative at VH1 Contact Details
Elizabeth Buening is a highly respected figure in the music industry, currently serving as the Director of On Air Co-branded Creative a...
How to Write Lyrics About Darkness
You want darkness that feels honest and not Hallmark tragic. You want lines that prick the skin and stick in a playlist. You want liste...
Richard Csabai, A&R Manager at Intelligent Noise Contact Details
Richard Csabai is an accomplished A&R Manager at Intelligent Noise, a renowned music industry professional with a keen ear for tale...
How to Write Lyrics About Music Festivals
Festivals are messy, loud, beautiful, and full of stories. If you want lyrics that land in a sweaty tent, on a sunrise walk, and on som...
How to Write Songs About Conversation
You want your song to feel like you are eavesdropping on something honest and messy. You want characters who speak like actual humans. ...
How to Write Western European Lyrics
Look alive. You want lyrics that land across Paris bars, Lisbon rooftops, Madrid block parties, Berlin clubs, Milan aperitivo hours and...
Gus Canazio, Junior Manager at Velvet Hammer Contact Details
Gus Canazio is a Junior Manager at Velvet Hammer, a renowned talent management company that represents some of the most influential and...